About.
GardX Assure dealership
20 YEARS OF innovation.

Established in 2003, GardX continues to expand globally, with our Protect, Engage and Assure brands supporting the growth aspirations of over 3,000 active partners across 42 international markets.

Following two decades of growth, the founding principles of our family business still remain unchanged. We’ve built our business thanks to people from the industry. Delivering products and solutions for the industry. With a guarantee that every part of our business was born to support the success of the dealerships we partner, and the satisfaction of the customers they support.

A NEW ERA.

We’re excited to enter a new era, with a renewed sense of purpose, and global ambitions driven by a single core focus. IGNITE is our five-year growth strategy, designed to propel the expansion of our business, whilst continuing to drive the sustainable growth of our partners across the automotive and motorcycle industries.

Discover our vision

“GardX is so much more than vehicle protection. Our holistic strengths and integrated solutions are what make the greatest impact for partners”

Victor Coutin Chairman

VICTOR COUTIN
Man in a car
OUR GUARANTEE

The GardX Guarantee is a reminder that we exist solely to support the success of the dealerships and OEMs we partner. It's this principle that we embedded in our business almost twenty years ago. And it's this principle that remains the driving force and motivation behind our global team today. 

Our new era
starts here.

2002.

GardX was established in Petersfield, Hampshire. The early spirit of disruption and innovation still burns brightly.

2004.

Our international expansion begins, as GardX expands into New Zealand and the Middle East markets.

2007.

Our global expansion gathers pace, our motorsport sponsorship begins, and we secure high-profile partnerships.

2009.

GardX Assure is established, whilst we continue to attract leading brands. Inchcape, KIA and Lookers join our network.

2012.

GardX launches in the Australian market, whilst planning begins for our new global headquarters, based in the UK.

2013.

Our new HQ opens, our brand is re-positioned, and we continue to secure new partners.

2014.

We broaden our insurance portfolio, win awards, forge our BMW partnership and become headline sponsors of BTCC.

2016.

Our awards cabinet begins to swell, we launch new digital innovations.

2017.

The awards momentum continues, we form a partnership with Modix, to follow recent wins including Cambria and Ssangyong.

2018.

New products and innovations are launched alongside huge new business wins. Team BMW ProtectX wins the BTCC.

2019.

Another BTCC win for BMW. Our global growth continues, new offices open, whilst we welcome Hyundai and others.

2020.

More awards and more client wins as we emerge from the pandemic, with a new range of sanitisation products.

2021.

We expand into the motorcycle market, the success of GardX Assure reaches new heights, with new products launched.

2022.

Lotus Group and MG Cars join our journey. GardX sponsors the Bennetts British Superbike Championships. GardX IGNITE launches.

Locations
Global presence.

We have a presence across 42 countries, with international hubs in seven key territories. Click here to discover GardX around the globe.

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VICTOR COUTIN
Leadership.

For almost twenty years, our leadership team has been griven the organic growth of our group. You can meet the people behind GardX here.

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GardX with family
History.

Our journey began in 2003. Almost twenty years later, we're proud to be considered one of the industry's most respected and transformative brands.

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Where we operate.

 

6 MENA Countries
20 European countries
UK & Ireland

Our partners.

Vindis
Citygate
Hendy
BMW Motorrad
Halliwell Jones
Acorn Motor Group
Hadwins Motor Group
Hendy Car & Van Store
KAP
SK Motorcycles
Tracks
Arnold Clark
Barretts
Bassetts Motor Group
Bells Motor Group
Big Motoring World
Bowker Motor Group
Cambria Automobiles
Car Shop
Cars 2
Charles Hurst
Citygate
Completely Motoring
Curtis Cars
Dick Lovett
Endeavour
Endeavour
Evans Halshaw
Foray Motor Group
Griffin-Mill
Hawkins Motor Group
Hendy Van Store
Holdcroft
Howards Motor Group
Inchcape
Jacksons
JCB Group
JCT600
John Clarke Motor Group
Just Motor Group
Lloyd Motor Group
Lookers
LSH Auto
Marriott Motor Group
Motor Mall
Motor Match
Perrys
Peter Cooper
Platinum Care Centre
Quickco