Igniting a new era.
GardX Case Study Cover



Reimagining an industry pioneer.

For almost twenty years, we're proud to have been a driving force of disruption and invention in the international automotive industry. Having forged our reputation through a pioneering portfolio of award-winning vehicle protection products, our new brand has been designed to leverage our consolidated expertise and holistic proposition, to help ignite a new era of growth across the globe.




Immersed in real ambition.

We've placed the ideas and insights of our people at the heart of our brand, with a three-month agency immersion squeezed into three weeks of meetings, interviews and workshops, allowing us to reflect on the  the culture, history and ambitions of the GardX business and brand. Whilst informing every creative decision throughout the re-brand, this shared immersion experience set a momentum and mutual appreciation that would underpin one of the most pivotal creative projects in our 19-year history.




GardX Critical Lockup
Battling the protection perception.

Our reputation as an industry-leader in vehicle protection systems has always been both a huge strength and a significant weakness, as our IGNITE strategy seeks to heighten the profile of our hugely influential  insurance and digital solution brands. That’s why the critical lock-up was created. It serves as a simple but strategically important element of our new visual identity, enforcing the three expert pillars that form the GardX Protect, Assure and Engage brands.


Partnerships at the heart of everything.


Integrity is the core of our business


Innovation to advance our industry


Passion for the success of our clients


Courage to do things differently



A true digital transformation.

The new GardX brand vision was quickly carried across scoping for four new websites, as part of a complete re-imagination of the digital experience we offer to existing and potential partners. Our expanding suite of websites will be supported by a long-term search engine optimisation and social media strategy, ensuring our brands gain the greatest possible traction in the digital world.

Benefits video still
GardX with family
Social posts



Mel case study
We're incredibly proud of our re-energised and re-positioned brand. It honours the heritage of GardX, whilst providing the perfect platform to help ignite our future growth plans. We're excited to see how our holistic proposition and consolidated expertise can further contribute to the success of dealers and OEMs around the world.

Mel Thorpe, Head of Marketing

Event Signage
Putting people first.

Ask any of our team or partners, and they'll all stay the same thing. That our people are our greatest strength, And it's our shared passion, expertise, and can-do attitude that has forged global success for GardX. That's why a suite of new photography and video content will be launched in phases over the coming months, ensuring the people at the heart of our business are also placed at the heart of our brand.

Richard Gonzalez GardX Protect
Alex Scott Headshot
Mel headshot