GardX is a family business, blending traditional family values with a spirit of innovation, and an unwavering passion for the automotive and motorcycle industries. Our leadership team embodies our vision and values, sharing accountability for driving the success of our IGNITE strategy, whilst instilling a culture of innovation and positive disruption across our global team.

Victor Coutin


Group Chairman

Our Founder and Group Chairman, Victor, created the GardX business back in 2002, before launching in the market in 2003. Victor has enjoyed more than 48 years’ experience in the automotive sector, owning and operating both new and used vehicle sales operations. This includes the ownership and operations of a franchised dealer group for 17 years representing Toyota, Jeep, Chrysler, Suzuki, Lexus and other brands. He is recognised as 'a key industry influencer' by Car Dealer Magazine’s annual panel.

Martin Webb

Martin Webb

Strategic Advisor

Martin, an automotive industry veteran has been part of the GardX business from its inception. Through the years Martin has played key roles within the organisation, including developing new channels to market and international expansion. Martin now fulfils the role of Strategic Advisor for the group, where he provides critical strategic support, counsel and guidance for the organisation.



Group Chief Executive Officer

Our Group Chief Executive Officer, Billy, is responsible for leading day-to-day operations and strategy for the group. Billy joined GardX in 2017 to spearhead and launch a pioneering digital SAAS business for the automotive industry, formerly called GardX AD-Vantage, and now known as GardX Engage. His automotive experience is broad reaching, having established a successful used car export operation in 2013, which currently spans eight international markets.

Dylan Haskell


Group Chief Revenue Officer

Our Group Chief Revenue Officer, Dylan, is based out of our GardX Europe, Prague office and is responsible for all Sales and Business Development across all GardX brands and product lines, both domestically and internationally. Bringing 20 years’ experience in the automotive, finance and banking sectors, Dylan has a proven history of success in disruptive and pioneering brands, from Online Finance to GMAC Financial Services and more.

Stuart Tyre


Group Chief Commercial Officer

Our Group Chief Commercial Officer, Stuart, is responsible to drive forward the commercial strategy and lead our transformation agenda across the group. This includes Marketing, Digitalisation, IT, Product Development, Partnership and Go-To-Market approach. Stuart offers extensive automotive experience, with a particular focus on strategy, transformation, digital and marketing. He led the marketing success of Al-Futtaim for twelve years as Group Marketing Director, which involved the implementation of a dramatic digital and go-to-market transformation across 11 international markets.

Perry Lee


Group Chief Operations Officer

Our Group Chief Operations Officer, Perry is responsible for enhancing operational effectiveness and driving sustainable business efficiencies across the group. Perry brings 35 years’ experience in the automotive industry, with a proven record covering a diverse variety of roles. His expertise to date includes operations, sales, HR, logistics and compliance, meaning GardX benefits from holistic industry knowledge. Perry served as Operations Director at Peter Cooper Volkswagen Group and Managing Director of Portfield Motor Group.

Simon Gill

Simon Gill.

Group Director of Finance

Our Group Director of Finance, Simon is a Fellow of the Association of Certified & Chartered Accountants (FCCA) and Fellow of the Institute of Financial Accountants (FFA, FIPA). He boasts extensive experience in the automotive sector, both as an auditor and finance director. His industry experience includes roles as Finance Director for a large automotive group and the Yamaha World Superbike Team.


This is where you’ll find all the latest news, announcements, insights and innovations across GardX.

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GardX with family

Our journey started in 2003, and as we approach our 20th year, our guarantee remains unchanged.

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