GardX with family

We’ve been writing our own history for almost two decades, whilst at the same time helping to shape the success and profitability of our partner dealers OEMs across the world. The journey started in 2003, and as we approach our 20th year, our founding principles remain unchanged. Because every individual, idea and innovation, exists to drive the sustainable growth of our client partners.

Our new era
starts here.


GardX was established in Petersfield, Hampshire. The early spirit of disruption and innovation still burns brightly.


Our international expansion begins, as GardX expands into New Zealand and the Middle East markets.


Our global expansion gathers pace, our motorsport sponsorship begins, and we secure high-profile partnerships.


GardX Assure is established, whilst we continue to attract leading brands. Inchcape, KIA and Lookers join our network.


GardX launches in the Australian market, whilst planning begins for our new global headquarters, based in the UK.


Our new HQ opens, our brand is re-positioned, and we continue to secure new partners.


We broaden our insurance portfolio, win awards, forge our BMW partnership and become headline sponsors of BTCC.


Our awards cabinet begins to swell, we launch new digital innovations.


The awards momentum continues, we form a partnership with Modix, to follow recent wins including Cambria and Ssangyong.


New products and innovations are launched alongside huge new business wins. Team BMW ProtectX wins the BTCC.


Another BTCC win for BMW. Our global growth continues, new offices open, whilst we welcome Hyundai and others.


More awards and more client wins as we emerge from the pandemic, with a new range of sanitisation products.


We expand into the motorcycle market, the success of GardX Assure reaches new heights, with new products launched.


Lotus Group and MG Cars join our journey. GardX sponsors the Bennetts British Superbike Championships. GardX IGNITE launches.

Billy Coutin_colour

GardX is a family business, blending traditional family values with a spirit of innovation, and an unwavering passion for the automotive and motorcycle industries. Our leadership team embodies our vision and values, sharing accountability for driving the success of our IGNITE strategy, whilst instilling a culture of innovation and positive disruption across our global team.

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Latest news.
22 Nov 2023

GardX unveils EVerity

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elixogen logo car
07 Nov 2023

GardX launch two new pioneering vehicle protection products.

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20 years
26 Oct 2023

GardX set to mark its 20th anniversary with a further escalation of its ambitions for Dealers and OEMs.

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