Ignite strategy.
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Designed to accelerate your business growth.

For two decades, our business has always thrived through the proven impact we deliver for our clients across the automotive and motorcycle industries. And that focus on proven value and true partnerships will never change. In fact, in 2022 the creation of our IGNITE strategy was designed to re-cement these core principles at the heart of GardX, whilst laying the strategic foundation for a new era of global growth and influence.

Our goal is to become the global leader in vehicle protection and F&I products, enabled by world-class technology solutions, and supported by truly collaborative and growth-focused partnerships. The IGNITE strategy will ensure we achieve this. It involves continued investment in future growth engines, whilst transforming core business operations with a focus on six key strategic pillars.

Growth drivers
Three Key Growth Drivers

Transform overall client value proposition.

As the automotive industry continues to evolve at rapid pace, we believe it’s vital that we continue to transform our overall client value proposition. This includes revolutionising our digital offering, continuously driving product innovation, and investing in future growth engines, business models and channels.

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Revolutionise core functions to deliver world class client service.

Clients demand the best, and we at GardX pride ourselves on delivering world-class client services. This means we need to constantly development our core functions, such as client development, account management, our international operations, marketing and brand.

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Enhance operating model and capabilities to drive client efficiencies.

One of our key Growth Drivers for the future is enhancing our operating model and capabilities via an engaged and empowered workforce to drive client efficiencies, increase their effectiveness, whilst upholding the highest levels of compliance.

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Stuart Tyre
"Our Ignite strategy is the next evolution of our business, where we are committed to setting new global benchmarks when it comes to Client Development. We have identified Three Key Growth Drivers which will turbo-charge our organisation and accelerate the success and growth of our clients through the entire customer journey. These will be delivered through our constant pursuit of excellence and innovation across our Six Strategic Enablers.”

Stuart Tyre, Chief Commercial Officer

Six Strategic Enablers

To deliver on these three Growth Drivers we will transform six core enablers across the business. These six enablers are the core foundations of our Ignite strategy and our business, where we will continue to invest in these to propel the organisation forward.

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Operations & Finance.

  • Operations, manufacturing and logistics excellence 
  • Financial security and reliability
  • Compliance, Governance, Standards and Policies


People & Culture.

  • Build and nurture a Talent based organisation 
  • Invest in talent and capabilities for the future 
  • Foster a culture of client centricity, integrity and innovation


Product & Business Development.

  • Market leading Product and solution innovation
  • Industry leading digital and client centric offering
  • Expand international reach and become truly global


Client & Customer Focus.

  • Delivery of world-class client experiences at every interaction. 
  • Continuous development of client value proposition
  • Shared client goals and delivering the GardX promise


Sales & Marketing.

  • Account management excellence
  • Marketing leadership supporting clients throughout the entire journey 
  • Global brand excellence


Digital, Data & Analytics.

  • Integrated Digital ecosystem powered by Data and Analytics
  • Solid Tech and IT infrastructure foundation 
  • Invest in future business models and channels
Digital Strategy.

We have developed a holistic digital strategy that can support our clients and their customers at every stage of the journey. Through our pioneering technology and solutions provided by GardX Engage, we are able to support our clients drive conversions, increase engagement, optimise effectiveness and ultimately enable their business growth.

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