GardX enlists industry-leading brand strategy firm Nobull Comms to develop the new innovative design identity.

GardX AD-Vantage, a former division within GardX International Ltd has undergone a strategic rebranding process with renewed focus on delivering first class solutions that support retailers and OEMs in optimising their online strategy and consumer journey.

Called Fuel Digital (www.fuel-digital.co.uk), it brings a dynamic suite of products together to provide a professional, structured and most importantly profitable solution for vehicle retailers whilst improving the consumer car buying journey.

This includes five key steps in the online car buying journey from initial research phase/enquiry to a customer making a vehicle purchase, moving through the ownership stage, and then retaining their business when they buy their next car.

Building on the success that GardX AD-Vantage have had with both SpinCar 360 and B2See video, Fuel digital’s launch will coincide with the introduction of the brand-new Sales AI digital solution.

Sales AI is a dynamic new piece of conversational AI technology that it has brought over from the United States that is designed to enable a retailer’s sales team to focus 100% on selling vehicles. It does this by responding to all digital leads via email or text within two minutes, 24/7. With 45% of customer leads submitted out of hours the AI technology means retailers are handling customer enquiries in a professional and personal manner even when they are closed.