Our business has always thrived through the proven impact we create for our partners across the automotive and motorcycle industries. And that focus on proven value and true partnerships will never change. In fact, in 2022 the creation of our IGNITE strategy was designed to re-cement these core principles at the heart of GardX, whilst laying the strategic foundation for a new era of global growth and influence.
Our goal is to become the global leader in vehicle protection and F&I products, enabled by world-class technology solutions, and supported by truly collaborative and growth-focused partnerships. The IGNITE strategy will ensure we achieve this. It involves continued investment in future growth engines, whilst transforming core business operations with a focus on six key strategic pillars.
We're proud to forge long-term partnerships with ambitious dealerships and OEMs across the automotive and motorcycle industries. Whether new or old, every single partner benefits from a deep and lasting commitment to their future success. We call it the GardX Guarantee.